Copy that undersells
Your short description talks about the vibe and forgets the loop. Players scroll past before they know what they would actually do.
For indie devs on Steam, itch.io, mobile and console
Your game is ready. Is your launch?
The Press Start Kit from Launch Tavern hands you everything for launch week: store listing copy for every platform you ship on, tags and keywords that fit, a press pitch, 25 verified creators who actually cover your genre, a launch-week plan and trailer beats. Checked by a human. In your voice. In 48 hours.
Founding price for the first 10 orders. Regular price $149 (buy at $149).
You spent years on the game. The store page got one weekend.
Tags on autopilot
Wrong tags put you in front of the wrong players. Steam's recommendations notice, and so do the people who bounce.
Outreach into the void
Mass emails to creators who stopped posting last year, or never touch your genre. Hours spent, zero replies.
What's in the Press Start Kit
Seven items on the menu. One consistent voice.
Store listing copy for each platform
Steam or itch.io page text, App Store and Google Play listing text and keywords, and a Nintendo Switch eShop description. Leads with your core loop, fits each store's limits, and uses only claims from your own materials.
Grouped tags
Real Steam tags, grouped by genre, mechanics, theme and discovery, with keep, add and drop calls and a reason for each. Matching itch.io tags, plus App Store and Google Play keywords for mobile games.
Press pitch email
A short, personal pitch with a subject line that says what your game is. Built to be customized per creator in under a minute.
Verified creator list, 25 entries
YouTubers, TikTokers, streamers and sites matched to your genre and platform, including mobile and Switch creators, each active within the last 90 days, with a link to a recent relevant piece.
Launch-week social plan
5 to 7 ready-to-post drafts across X, Bluesky, Reddit and short video, each with copy, visual direction and a call to action.
Trailer beat sheet
A second-by-second outline: visual, on-screen text and audio cues, so your trailer shows the hook in the first five seconds.
Launch checklist
The boring stuff that sinks launches: capsule sizes, demo timing, press kit, key requests, review copies, day-one patch notes.
Sample kits
See two before you buy one.
Two full sample kits, two very different genres, built only from public store pages and the developers' own materials. Every claim links to its source.
Automation roguelike
Vena
Solo-developed hex-tile automation roguelike, out November 9, 2026 on Steam, with an itch.io page too. Store copy, tags with reasoning, pitch email, social plan, trailer beats and sources.
"One tile. Six hungry veins. Nine phases. Vena packs automation-game depth into 15 to 50 minute roguelike runs."Open the Vena sample
First-person puzzle horror
The House Dreams Along With Them
Solo-developed first-person puzzle adventure, out November 10, 2026 on Steam. The complete kit, including 25 verified creators and sites and a dated launch checklist.
"Fall asleep in a room. Solve its dream. Wake up and the dream is real."Open the House Dreams sample
Both are unsolicited samples made from public information. Not affiliated with or endorsed by either developer.
How it works
Three steps. No calls. No retainers.
Order
Pay once through Stripe. You get the intake form right after checkout.
Tell us about your game
About 10 minutes: store link, pitch, three comparable games, art, tone, launch date and platforms.
Get your kit
Within 48 hours you get a shareable kit page by email. Ask for one revision if anything feels off.
Already paid? Check your email for your intake form, or write to support@launchtavern.com.
Pricing
One kit. One price. Founding spots are open.
First 10 orders
Founding Press Start Kit
$49 Regular price $149
The full Press Start Kit for $49 instead of $149. In return, you share an honest testimonial after delivery.
- Everything in the Press Start Kit
- Delivered within 48 hours
- One revision round
Standard
Press Start Kit
$149 per game
Everything you need to put your game in front of the right players, in one shareable page.
- Store listing copy for each platform
- Grouped tags with reasoning
- Press pitch email
- 25 verified creators, incl. mobile and Switch
- 5 to 7 launch-week posts
- Trailer beat sheet
- Launch checklist
Prices in USD. One game per kit. We never promise wishlists, sales or press coverage, and neither should anyone else.
FAQ
Questions devs ask us
What is Launch Tavern?
Launch Tavern makes the Press Start Kit, a launch kit for indie games on Steam, itch.io, mobile and console. One kit includes store page copy, grouped tags, a press pitch email, 25 verified creators and sites matched to your genre, a launch-week social plan, a trailer beat sheet and a launch checklist.
How much does the Press Start Kit cost?
The Press Start Kit is $149 USD per game. The first 10 orders get a founding price of $49 in exchange for an honest testimonial after delivery.
How long does delivery take?
Your kit arrives by email as a shareable page within 48 hours of a complete intake form. One revision round is included.
Does Launch Tavern support itch.io as well as Steam?
Yes. Every kit is written for the platforms you choose: Steam, itch.io, or both. Copy, tags and checklists follow each platform's own rules and limits.
Do you do mobile and console games?
Yes: Steam, itch.io, the App Store, Google Play, the Nintendo Switch eShop, and console indie storefronts on PlayStation and Xbox. One kit per game, focused on your main launch platform, with notes for the others.
How is the creator list verified?
Each of the 25 creators or sites has published content in your genre and has been active within the last 90 days when we check. Every entry includes a link to a recent relevant piece so you can personalize your pitch.
Do you guarantee wishlists, sales or press coverage?
No. Nobody honest can. We give you clear, accurate launch materials and a researched outreach list. Results depend on your game, timing and follow-through.
Is the kit written by a person?
Drafts are produced by our research and writing workflow, which uses software tools. Every kit is then checked by a human for accuracy, tone and platform rules before it reaches you.
What do I need to provide?
Your store or game page link, a one or two sentence pitch, three comparable games, screenshots or key art, your preferred tone, your launch date and target platforms. The intake form takes about 10 minutes.
Who owns the kit?
You do. Use, edit and publish everything in your kit however you like.
Newsletter
Launch notes from the tavern
Occasional, practical notes on launching indie games on Steam, itch.io, mobile and console. No spam. Unsubscribe any time.
You'll get a quick email to confirm. See our privacy policy.
Launch day comes once. Gather your party first.
Get the full Press Start Kit in 48 hours. Founding price while the first 10 spots last.